The brand Gardenia is associated with qualities such as good taste, freshness, trust and reliability. In a highly competitive market, these are the values that make Gardenia stand out and stay ahead. The secret to Gardenia's success lies in its traditional American recipe that has been tried for generations. Over time, further improvements have been made to the range of recipes and the method of processing, especially in the area of automation. All these ensure that the aroma, taste and keeping qualities of the bread are consistently being maintained.

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